If you are in a room with multiple displays and only one channel to watch, you may want to dedicate a screen to following social media. All it takes is one good play, funny commercial, or on field hissy-fit for the internet to explode. Monitoring what’s trending allows you view the hysterical comments, memes, and parodies being posted in real time.
If you are hosting a party, you can also view pictures guests are posting. This comes in especially useful at parties with a Super Bowl Selfie Photo Booth. Remember the better the props the better the pictures.