You've Gotta Hear This: Dolby Atmos

Unlike 3D video which is more of an effect, three dimensional audio is a hands down game changer. Grab a pair of headphones and click here to experience the technology for yourself.

The biggest difference between binaural audio and surround sound is the height element. By adding this third component, your mind believes that you are in the middle of the actions and adjusts to the sound as if you were actually experiencing the event.

The first Blu-ray officially released in Dolby Atmos will be Transformers 4, which will go on sale later this month.

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